The Value of Water Supply Reliability in the Residential Sector describes residential customer’s willingness to pay for improving water reliability. The ‘stated preference’ surveys revealed that residential customers were willing to pay in the range of $20-$40 per year to improve water supply reliability and avoid relatively severe water use restrictions, but are not willing to pay as much to reduce low-level water use restrictions. The survey also revealed that water reuse had large customer support, whereas raising water rates and increasing water imports did not have much support.
