At the Crest of a Wave: A Proactive Approach to Corporate Water Strategy

Published: September 2007

Authors: Jason Morrison, Peter Gleick, and Mari Morikawa

Pages: 40



As freshwater resources around the globe become increasingly scarce or polluted, a global crisis in clean water access is emerging. As this trend continues, businesses will increasingly find themselves grappling with water constraints in source, production, and retail sites around the world.

This report, produced by the Pacific Institute in partnership with Business for Social Responsibility, examines corporate water strategy around the world. The authors explain the drivers behind water trends, their implications for business and, most importantly, how to prepare for them, with a detailed two-phase corporate water strategy.