In the past few weeks, I have had been asked the same question by reporters, friends, strangers, and even a colleague who posts regularly on this very ScienceBlogs site (the prolific and thoughtful Greg Laden): why, if the California drought is so bad, has the response been so tepid?
Over the past several years, the CEO Water Mandate has articulated to businesses why and how they can advance sustainable water management by making their own operations more efficient and by contributing to watershed efforts to promote sustainability.
For many California farmers, this growing season has been the “worst of times”. While all of the state is in the midst of a severe drought, conditions are most acute in the state’s most productive agricultural region.
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